Sitemap: The Heart of Marketing Could Personalization
Personalization (formerly known as Interaction Studio) is a tool that exists inside the Marketing Cloud tenant and is mostly used to help the customer improve the user experience with their business through web, mobile, and email.
The sitemap is the heart of Personalization. A good sitemap code implementation can lead you to a successful understanding about how the user is interacting with your site, how much time they are spending on different pages and where they are going next. Let’s look at this in a more relatable way to see how this code works.
I like to make the resemblance with this scene from the movie Toy Story 3 in which the vigilant monkey is watching all the building through the Daycare’s CCTV waiting for a toy to show in a place and hour where they shouldn’t be; so he can warn Lotso the villain purple teddy bear.
We can...
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