Since tokenmaxxing is the wrong metric for AI ROI, what is the right one?

The early rush to encourage employees to use AI wherever possible led to a new way of measuring productivity based on the consumption of AI tokens, or technically the underlying AI foundation model tokens. Employees who did not use AI were immediately visible through their AI consumption bill, or lack thereof, while high consumption was treated as a positive signal. The number of tokens consumed became a badge of honor.

For a while, more AI usage suggested more productivity and innovation. Some organizations even began treating AI activity as a proxy for employee engagement. This led to the phenomenon of ‘tokenmaxxing’, with the unintended consequence of AI costs growing out of control and raising a more difficult question: what does successful AI adoption actually look like and how do you measure it?

General Manager for ITSG at GoTo.

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