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Should AI write your marketing emails? Where to automate and where to step in

Your email platform can now write a newsletter and pick the moment it lands in someone’s inbox. If you're a marketer running campaigns with a thin team and a thinner budget, that can feel like a lifeline. You're in good company, too, with 40% of marketers naming expanded AI use among their top three email priorities for 2026.

But the flip side of that is your subscribers are using AI too, mostly to decide whether your email deserves their attention. Surveys suggest that 40% of US consumers may trust a retailer's emails less if they knew AI had written them. That’s why we wanted to talk about where AI earns its place in an email workflow, where it needs strong oversight, and where it just immediately backfires.

How does AI assist with writing emails?

AI in email falls into one of two camps. Generative models write and rewrite copy from...

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Could Sony Japan's Anti-Scalper Technique Actually Protect the PS5 Pro?

After what happened with Steam Machine and the special-edition Xbox Series X25, Sony has found a new, intuitive way to reduce scalpers' stake. The brand has launched a PS5 Pro order lottery in Japan that requires applicants to prove they have logged at least 60 hours of PS4 or

An Analogue Pocket Restock Is Coming October 2

You’ll need to be quick if you want to pick up the beloved retro console. Analogue The Analogue Pocket is approaching its fifth birthday, but the deluxe Game Boy-alike is just as hard to get hold now as it was at launch. If you've missed out on

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Asus won’t say how it escaped the US router ban

This spring, the United States banned all future foreign-made consumer routers — effectively all future routers — unless their makers could 1) convince the US government that they weren’t a national security threat, and 2) submit “a detailed, time-bound plan to establish or expand manufacturing in the United States.” As of

You can now play the original Halo in your browser, 128-player multiplayer included

Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. First look: Halo: Combat Evolved can now be played in a web browser, complete with its full single-player campaign and a multiplayer mode built for up to 128 players. The project arrives just days

How does AI assist with writing emails?

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Could Sony Japan's Anti-Scalper Technique Actually Protect the PS5 Pro?

An Analogue Pocket Restock Is Coming October 2

Asus won’t say how it escaped the US router ban

You can now play the original Halo in your browser, 128-player multiplayer included