ShopAgentic raises €1.9M to build commerce infrastructure for AI shopping agents
A German startup wants to rebuild online commerce for shoppers who are not human. ShopAgentic has raised a €1.9mn pre-seed to do it. May Ventures and Greenfield Capital co-led the oversubscribed round.
What ShopAgentic is building
ShopAgentic calls itself a “native agentic commerce system”. It runs a squad of specialised AI agents, each owning one job: catalogue, pricing, customer service, or fulfilment. The merchant sets the strategy and keeps control, while the agents execute.
The product works alongside a brand’s existing systems, or as a standalone. The company says brands can start within a normal innovation budget, with no multi-year rollout. It is aiming hardest at the roughly half of e-commerce that runs on custom-built systems.
The pitch: agents change who buys
Earlier shifts changed how people shop, from mobile to marketplaces to omnichannel. ShopAgentic argues the agentic shift changes who shops. AI assistants now handle discovery, comparison, and checkout...
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