Shein takes Temu to London’s High Court over “industrial-scale” copyright theft
The two-week trial opened Monday. Shein’s complaint covers around 2,300 product images; Temu has abandoned its defence of those images and is countering with anti-competition claims.
Shein accused Temu of copyright infringement “on an industrial scale” as a two-week trial opened at London’s High Court on Monday.
Shein’s barrister, Benet Brandreth, told the court Temu used around 2,300 product photographs created by Shein employees to advertise look-alike clothing on Temu’s website.
“This was an attempt to steal a march on an existing participant in the market and Temu has sought to obtain, we say, an unfair advantage,” Brandreth said.
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Temu has effectively abandoned its defence of the disputed images, leaving the court to focus...
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