Shampoo and cookies get an AI makeover as consumer giants rewire their labs
The AI story has mostly been told through chips, data centres, and the companies building the models. It is now being told through the shampoo aisle.
The world’s largest makers of everyday goods, the businesses behind the bottles and packets in most kitchens and bathrooms, say they are using artificial intelligence to design products and run the campaigns that sell them, turning a technology associated with software into a fixture of the consumer-goods lab.
It is the same wave of enterprise adoption that has pulled AI tooling into corporate software stacks, arriving now in categories as unglamorous as body wash and biscuits.
Procter & Gamble offers the clearest example of what this looks like inside research and development.
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