Servotech Renewable Launches New Solar Ad Campaign ‘Raho Roshan, Bina Tension’ with Sonu Sood
Servotech Renewable Power System Ltd, India’s leading manufacturer of advanced solar and clean-energy solutions, has launched its new Solar TVC ad campaign, ‘Raho Roshan, Bina Tension’, featuring actor Sonu Sood.
Executed by Shakti Sagar Productions, the campaign is being rolled out with a digital-first approach, spearheaded by a premier launch on JioHotstar. Following the initial phase, Servotech will aggressively scale the campaign’s reach across other leading OTT platforms, prominent national news channels, Linear TV, and Connected TV (CTV) networks, alongside high-engagement social media platforms and nationwide digital touchpoints.
Set in a nostalgic 90s retro backdrop, the TVC follows a comic and relatable storyline centered around rising household expenses and the growing adoption of solar energy solutions. The campaign is anchored on a witty back-and-forth conversation between two brothers, both played by Sonu Sood in a double role, bringing back the classic Indian family humour dynamic.
The ad...
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