Serving up ‘finger-lickin’ good’ AI that the customer doesn’t realize is there at KFC
We go where the consumer is going…it's consumer-dependent. We're consumer-centric. And what we won't do is fight the consumer.
That all sounds like a sensible approach from Scott Mezvinsky, CEO, KFC Division. Yum! Brands as he pitches the Quick Service Restaurant - fast food, to you and me - brand’s operating approach. It’s one that is heavily tech-enabled, he explains:
If you're more relevant for the consumer and/or you figure out how to get them to spend more because you're being more relevant to their order, either they're going to come back more or they're going to spend more on their existing. That's clear top line...the consumer is demanding more complexity. I mean they don't say it that way. They want more variety, they want more. There's more channels, more customization, there's more flavors.
[The way] that shows up in the back-of-house is complexity. If we don't change how we...
Copyright of this story solely belongs to diginomica.com. To see the full text click HERE
