Serving up data for quick service dining - Pizza Hut's data leader on the importance of Master Data Management
This has been a challenging year for the Quick Service Restaurant sector. Customers squeezed by increased fuel costs thanks to the attacks on Iran and Ukraine are reducing their spend on pizzas, burgers and tacos.
Industry watchersPlacer.AI reports that in the first half of 2026 the sector experienced a 1.3% decline year-on-year. The cost-of-living pressure on consumers shows no signs of going away soon; data is, therefore, providing firms in the sector with a recipe for healthier profits.
Yum! Brands owns the KFC and Taco Bell chains. It and its franchise holders operate 64,000 outlets around the world, and over 60% of orders are via digital channels, Kartik Pillai, Global Head of Data at Yum! Brands at the time of the interview, which took place before he moved to Pizza Hut, says.
Margins are thin due to economic and global pressure. Acquiring new customers and providing an authentic experience...
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