ServiceMax racks up biggest AI win to date for PTC as CEO Neil Barua cites product innovation driving customer enthusiasm tempered by pragmatism
It’s been a while since we checked in on PTC where CEO Neil Barua argues that the firm has “turned the corner” on the go-to-market organizational transformation that he instigated upon inheriting the top seat two years ago. Today, he says:
Our customers face growing pressure to shorten development cycles, improve resilience and compete in an AI-driven world. They understand that their product data is a strategic enterprise asset to help drive better decisions and are turning to our CAD (Computer Aided Design), PLM (Product Lifecycle Management), ALM (Application Lifecycle Management) and FLM (retail PLM) systems of record to build their product data foundations.
Product and AI innovation is taking hold with customers, he insists:
AI will be a tailwind for our business because AI requires our systems of record and the product data stored in them to be effective. Our system structure product data in the context of engineering...
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