Serve Robotics partners with Grubhub, becoming the shared robot layer for US food delivery
Serve Robotics, the sidewalk-delivery company that spun out of Uber, has added Grubhub to its roster of partners, a move that quietly turns it into something close to the neutral plumbing of America’s food-delivery robot business.
Through a deal with Wonder, Grubhub’s parent, Serve’s cooler-sized bots will start carrying takeaway orders placed on the Grubhub marketplace, beginning in Chicago, Los Angeles and Alexandria, Virginia.
It is the third of the big US delivery platforms to climb aboard. Serve already runs deliveries for Uber Eats, the app of its former parent, and for DoorDash, and by lining up all three it is wagering that the robots themselves, rather than any single app, are the asset worth owning.
That is a meaningfully different bet from the one most people picture when they imagine sharing the pavement with little delivery bots. The Grubhub rollout starts with more than 100 participating merchants in...
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