SEO teams are tracking keywords. But are they tracking what ChatGPT says about their brand?
When someone searches Google, you can see exactly where you rank. When someone asks ChatGPT for a software recommendation, you have no idea whether your brand comes up at all. That gap is widening, and most rank-tracking tools were not built to close it.
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A growing share of product research and buying decisions now starts with an AI assistant rather than a search engine. The brands showing up in those responses are gaining ground quietly, without leaving any trace in the dashboards marketing teams check every morning. Traditional SEO tools measure a world that is changing faster than most tool roadmaps can follow. Position one in Google still matters. But for an increasing number of queries — “what is the best project management tool for a...
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