Scrunch and the Search We Didn’t Know We Were Missing
After a significant update to the Perficient website, we found ourselves in a familiar position. We had invested heavily in refining how we show up, bringing our perspective on AI-first marketing to life and better showcasing the tools and capabilities we’ve been building to help marketing teams perform at a higher level.
As part of that evolution, we faced a choice: build our own way to measure how we show up in AI-driven search, or learn from the platforms already emerging in this space. We chose the latter, and that’s what led us to Scrunch.
Naturally, the next step was validation. Were we showing up for the conversations that matter?
So we did something simple. We opened up an AI assistant and asked a question our clients ask every day: who are the best digital experience consultancies?
We expected to see ourselves somewhere in the mix.
We weren’t there at...
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