SAP’s Sean Kask: software firms must become AI companies or perish

Established software companies have to rebuild their products around AI, not add it as one more feature, SAP’s chief AI strategy officer Sean Kask said. He spoke at Wave by Vento in Turin on Thursday.

“Like the famous quip that every company is becoming a software company, every software company has to become an AI company, or they’ll perish,” Kask said.

CNBC’s Carolin Roth moderated the session, titled “The Model Europe Built”. It centred on SAP’s purchase of Prior Labs, a German startup that builds tabular foundation models: AI models made for data held in tables. SAP completed the deal in July. It has committed more than €1bn over four years to grow Prior Labs into a frontier AI lab.

Why tables

Large language models learn by predicting the next word in text, Kask said. Mathematically, they cannot handle data held in tables, such as the rows and columns of...

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