SAP freezes hiring and travel to shovel cash into AI
Europe’s biggest software company is tightening its belt to chase artificial intelligence. SAP is freezing most hiring and pausing non-essential travel, all to free up cash for its AI push.
The plan landed in an internal email to staff on Wednesday evening. Bloomberg saw the memo, and SAP confirmed the move to The Register. Going forward, the company will “exclusively focus new hiring on selected profiles only, mainly core AI roles.” Internal travel unrelated to AI development is on hold. The German giant will also squeeze spending with suppliers.
Save here, spend there
The logic is a straight trade-off. “As AI reshapes the future of our industry, we are making significant investments,” the executive board wrote. “By balancing where we invest and where we save, we ensure that SAP remains strong, competitive, and well-positioned for the long term.” A spokesperson stressed that customer-facing work and critical AI projects...
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