Samsung just fixed the foldable phone — now Apple can make it cool

Having just watched the Samsung Unpacked event, I think the Korean company has just fixed every major problem that existed with foldable phones. They’re now thinner, wider and more normal-looking, and yet even at the point where most of the kinks have been ironed out… I still find them a bit uncool.

There’s still something about unfolding a phone in 2026 that feels unnecessary and a bit like a throwback from the 90s. It takes something that has been refined into a seamless sheet of glass and puts a hinge back into the middle of it.

Sure, retro is cool, but foldable phones still feel stuck between two worlds to me.

Cheaper in Korea

Foldable phones are also still pretty expensive — I wasn’t the only one in the office raising an eyebrow at the Z Fold 8 Ultra’seye-watering $2000+ price when it was announced— although at this...

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