Samsung Is Under Serious Pressure. Here’s Why It Needs to Nail Its Next Z Fold Phone

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As Samsung gears up for its annual folding phone fest, the company is under more pressure than ever to prove its foldables are the ones to beat. At Galaxy Unpacked, due to take place on Wednesday in London, Samsung is widely expected to unveil its next-generation Galaxy Z Fold and Galaxy Z Flip devices – and it needs them to be good.

Samsung’s foldable line dates back to 2019 and the company’s latest devices, the Galaxy Z Fold 7 and Galaxy Z Flip 7, both unveiled this time last year, impressed us with their mix of durability, practicality and innovation. But this year, we hope to see Samsung really push its foldables to the next level in response to shifting market sands that mean it can’t afford to rest on its laurels.

Seven years on from launching the first Galaxy Fold, Samsung has established itself as the market...

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