Samsung has revealed the prices of its 2026 OLED TVs, and it's clearly gunning for LG

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  • Five distinct OLED ranges, including the flagship S99H
  • Sizes from 42 inches to 83 inches, depending on the model
  • From £1,299

Samsung has revealed the UK pricing for its 2026 OLED TVs, and they're very similar to the equivalent LG OLED TVs.

LG's C6 prices start at £1,299 for the 42-inch model, and so do Samsung's for its very impressive S90H model. And other sizes are competitively priced, too.

There are five models in the range: the S85H, S90H, S93H, S95H, and S99H. And the available sizes range from 42 inches (S90H and S93H) to 83 inches (S90H, S93H, and S99H).

The higher the model number, the higher up it is in the range, so the S99H is the flagship OLED here. It delivers very high peak brightness — close to 4,500 nits — and features Samsung's new Floating Layer bezel design. It also has Pantone Validated ArtfulColor for more...

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