Samsung Expands Enterprise AI Play With Gurugram Studio

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Samsung is trying to change how Indian enterprises look at artificial intelligence adoption. Instead of selling AI as just another software layer or device upgrade, the company is now focusing on showing businesses how connected systems can work together in real environments.

This week, with the opening of Samsung’s new Business Experience Studio (BES) in Gurugram, that strategy became visible.

The new centre is not positioned as a regular product showroom. Samsung is presenting it as a live enterprise environment where companies can experience how AI-powered systems work across industries such as banking, healthcare, retail, hospitality, and education.

At a time when many enterprises are still figuring out how to move from AI experimentation to actual deployment, Samsung appears to be focusing on one important gap in the market: helping businesses understand how connected AI systems work in practice.

Moving Beyond Devices Into Enterprise Ecosystems

Samsung has traditionally been seen...

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