TECH NEWS

Salesforce Report: 81% of Indian Marketers Adopt AI, but Data Gaps Remain

AI adoption among Indian marketers is rising sharply, but the real competitive advantage may come from something more foundational: unified customer data.

Salesforce, which released the India findings from the tenth edition of its State of Marketing report, said 81% of marketers in India have adopted AI. However, the report also underlines a clear challenge. AI-led personalization cannot scale effectively unless marketers have access to clean, connected and usable customer data.

The findings are based on a double-anonymous survey conducted between October 8 and November 17, 2025. The global survey covered 4,450 marketing decision makers, including 250 respondents from India.

Data Becomes the Real AI Bottleneck

The report suggests that the problem is not a lack of AI interest. Indian marketers are already experimenting with and adopting AI for customer engagement, content personalization and marketing scale. The bigger issue is the quality and connectedness of the data that powers these...

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Salesforce Report: 81% of Indian Marketers Adopt AI, but Data Gaps Remain

Data Becomes the Real AI Bottleneck

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