Salesforce employees are confused about why the company is promoting a competitor inside Slack

TL;DR

Anthropic’s Claude Tag works as a rival AI teammate inside Slack. Salesforce promoted it publicly, but employees worry it competes with their own Slackbot and Agentforce.

When Anthropic launched Claude Tag on Tuesday, a high-profile AI product that works as a persistent teammate inside Slack channels, some employees at Salesforce, which owns Slack, were confused. Salesforce promoted Anthropic’s new product on social media even as it competes directly with Salesforce’s own Slackbot and Agentforce platform, The Information reported.

The tension is structural. Salesforce spent $27.7 billion acquiring Slack in 2021 and has invested heavily in turning Slackbot into an agentic AI system. In March, Salesforce unveiled more than 30 new AI capabilities for Slackbot, including meeting transcription, desktop activity monitoring, task execution through third-party tools, and lightweight CRM functions. All of those features run on Anthropic’s Claude.

Now Claude Tag offers a parallel experience inside the same platform....

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