TECH NEWS

Salesforce Connections 2026 - is Slack becoming Salesforce's best weapon in the pursuit of agentic UX?

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When Salesforce acquired Slack for $27.7 billion in July 2021, I heard plenty of consternation in the analyst back channel - from sticker shock to head scratching. But have circumstances changed?

diginomica gets that feedback firsthand; guarding against excessive skepticism is part of the job. After all, we've heard similar AI talking points across many, many keynotes.

During my Salesforce Connections 2026 podcast review with Rebecca Wettemann, my pick for the biggest surprise of the show: Slack. No, not because Salesforce was pushing Slack during demos - that was to be expected given Slack's prominent role in Salesforce's last earnings call.

What caught my eye? The organic/community vibe around Slack. We can talk "AI First" mandates all day long - true/lasting adoption comes from the ground up - always has.

The stakes of agentic CX - will users choose to live in Slack?

It comes down...

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