Salesforce Connections 2026 - is Marketing married to AI or just dating and seeing other people?
Fun fact for a Friday - The State of Marketing report from Salesforce is the longest-running of the State of...series of annual sectoral/job function assessments that are published by the firm’s research arm. Its 10th edition came out last month - see Barb’s analysis of its findings here - with AI front-and-center, no surprises there.
Based upon the views and experiences of 4,450 Marketing professionals, B2B and B2C, across 26 countries worldwide, the report takes the pulse of what’s trending with them, and what pain points they’re currently exposed to, among other conclusion. (You can read the whole of this year’s report here.)
Where better to road-test those conclusions than Connections, the largest gathering of the Salesforce Marketing community of the year? So it was that a panel of three Marketers aired their views of this year’s findings and offered some advice to their peers in the wider...
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