Salesforce: 81% of Indian marketers adopt AI
Salesforce study: 81% of Indian marketers adopt AI, but unified data remains key to customer engagement
While artificial intelligence has become mainstream among marketing teams in India, fragmented customer data continues to limit its full potential, according to Salesforce’s Tenth Edition State of Marketing report.
The study finds that 81% of marketers in India have adopted AI, but organisations with unified customer data are significantly better positioned to deliver personalised, two-way customer engagement than those operating with siloed systems.
The report reveals that 92% of marketers believe customers increasingly expect brands to engage in two-way conversations, where they can respond to marketing messages and receive meaningful replies. However, 71% say they struggle to respond quickly because they lack access to complete customer context, with limited visibility into service, sales and commerce data.
Although 86% of marketers trust AI to interact directly with customers and help scale engagement, poor data quality...
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