Safe word: What is it and why do you need one?

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Digital Security

AI scams are now hyper-realistic. But there’s one simple way to see through them.

09 Sep 2026 • 5 min. read

AI voice scams are no longer as niche as they once were. The technology is both cheap and convincing: a worrying combination that has lowered the barrier to entry for would-be scammers. According to a Hiya report from March, one-in-four Americans say they’ve received a deepfake voice call in the past 12 months. A further quarter (24%) say they can’t tell the difference.

The same study reveals that twice as many Americans think scammers are winning the battle with mobile carriers over voice clones. But it’s not a foregone conclusion. The technology might be impressive, but a simple technique could stop the scammers in their tracks: a pre-agreed safe word.

How are deepfakes used by scammers?

We all think we could recognize a loved one’s voice....

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