Sable raised $45 million from Sequoia to build an AI that runs product demos instead of humans

https://media.thenextweb.com/2026/07/sable-aidan-ai-employee-sequoia-45-million.avif

TL;DR

Sable raised $45 million from Sequoia and 8VC for Aidan, an AI that runs live product demos and replaces sales development workflows.

Sable has raised $45 million from Sequoia Capital and 8VC to build an AI system called Aidan that runs live product demonstrations, answers customer questions in real time, and switches between languages mid-conversation. The company, which is less than a year old, calls Aidan an AI employee designed to replace not just chat support but the entire demo-to-onboarding pipeline. Fortune reported the funding exclusively on Wednesday.

Unlike the chat widgets that sit in the corner of most websites, Aidan appears in a shared browser window and actively drives the product while the buyer watches and clicks alongside it. Sable trains the system by feeding it recordings of a company’s best sales calls, internal documentation, and marketing materials, building what it calls a reusable brain for each customer....

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