SaaS Isn’t Dead — Trust Is Just Hard to Build

By “SaaS dinosaurs,” I mean the big, shiny, pricey software products.

CRMs like Pipedrive.

Project tools like Jira.

Platforms like Monday.com.

You probably heard this line already:

“SaaS is dead.”

It is NOT and I will tell you why.

AI makes software easier to build. That part is true.

Building a “new Jira” is no longer impossible for a small team. It is still a little challenging, but doable.

When I first tried AI-assisted engineering, I expected thousands of low-cost indie tools to flood every SaaS category.

Cheaper CRMs.

Cheaper project management tools.

Cheaper everything.

So why didn’t it happen?

I believe there are 3 main reasons:

1. Cheap is not enough. Trust is what matters.

Copying a successful product and making it cheaper sounds like a good business plan.

But companies don’t want “cheap Jira.”

They want software that will still exist in 3 years.

When researching tools on...

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