S8UL names YouTube as Official Partner for Esports World Cup 2026; announces nationwide campaign
S8UL, a global name in esports and gaming content, has onboarded YouTube as an Official Partner for its Esports World Cup (EWC) 2026 campaign, marking a full-circle moment for the organization. The collaboration will bring the creator community to the forefront through a series of on-ground and digital activations that offer fans unprecedented access to S8UL’s biggest international campaign to date.
A key highlight of the campaign is the return of S8UL’s popular Gaming House Watch Parties at its state-of-the-art facility in Kharghar. First introduced during the organization’s EWC 2025 campaign, the community tradition returns on a significantly larger scale this year, bringing fans together with S8UL’s creators to experience every major match, celebration, and milestone throughout the tournament.
The collaboration will also introduce YouTube Dayat the S8UL Gaming House, a nationwide creator initiative open to YouTube creators. Ten selected creators will spend a day at the iconic Gaming...
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