Route Mobile Launches Salesforce-Native Messaging App

Route Mobile Limited, a Proximus Global company and a global leader in Communications Platform as a Service (CPaaS) offering messaging, voice, email, and identity and verification solutions, has launched a new omnichannel messaging application on the Salesforce AgentExchange. Delivered via Route Mobile APIs, the app enables Salesforce users to send global SMS and WhatsApp messages directly from within any Salesforce Cloud – without custom development or external infrastructure.

As enterprises worldwide digitally transform their customer experiences, they increasingly need communications built directly into the CRM tools their teams already use. By embedding carrier-grade messaging into the world’s most widely used CRM Platform, Route Mobile gives businesses a more flexible and scalable way to engage customers on their preferred channels.

Tushar Agnihotri, CEO, Route Mobile, said: “Enterprises want to move faster, personalize customer interactions, and simplify how their teams engage at scale. With this Salesforce-native app, Route Mobile...

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