Roku's New Home Screen Has More Personalization... and a Large Ad
Roku is rolling out a new interface across all of its devices, which now includes a prominent "For You" section -- and a large ad.
Also read: Best Streaming Devices of 2026
At an event in New York City, Roku's Preston Smalley said this was the first major update to the home screen in a decade. "This is one of the most valuable pieces of real estate in streaming, as half of all broadband users are using this screen," Smalley said.
The ad marquee now takes up the right-hand side of the screen and includes suggested shows as well as paid placements. Smalley told CNET that the proportion of each type, paid or programmed, wasn't set and could change. Previously, the ad was only visible when you clicked off the text menu into the apps, but this part of the screen is not defeatable.
The two other interface elements,...
Copyright of this story solely belongs to cnet.com. To see the full text click HERE
