Roku Updates Its UI For The First Time In A Decade

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It doesn't look too different, but there's more personalization and ads.

Roku has updated its homescreen for the first time in a decade, with the company calling it a "dynamic, smarter experience." However, it doesn't look all that different. Everything is still in various shades of purple and Roku City is still available as a screensaver.

There are some changes beyond the surface level. This update is centered around personalization, so a customer's most used apps get featured prominently. There's also a new "top picks" section that recommends apps and programming. This will include genre-based picks based on viewing habits and new releases from current streaming subscriptions.

This doesn't sound too different from how current smart TVs handle things, but Roku has always been known for its simple and uncluttered interface. Today's update certainly brings more clutter into the mix, including a new "marquee" ad spot that takes up a...

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