Roku raises streaming device prices by up to 60 percent as the memory shortage reaches the living room
TL;DR
Roku raised US streaming device prices by up to 60 percent, blaming the global memory shortage driven by AI data centre demand
Roku has raised prices on its entire US streaming hardware lineup, with increases ranging from $10 to $50 per device, as the global memory shortage driven by AI data centre demand reaches a product category that had been one of the last bastions of affordable consumer technology. The Streaming Stick 4K saw the steepest jump, climbing 60 percent from $50 to $80. The Roku Ultra and Streambar SE both rose from $100 to $150, while the entry-level Streaming Stick went from $30 to $40 and the Streaming Stick Plus from $40 to $60.
Roku has not issued a public statement about the increases, but a company executive told The Desk that the changes were driven by shortages in memory and other components caused by the AI boom....
Copyright of this story solely belongs to thenextweb.com. To see the full text click HERE
