Roku Is The Most Popular Streaming TV, But Lacking More Than You Think
It doesn't stack up well against its top competitors.
Photo: Amy Skorheim for Engadget / Edits: Will Shanklin / Logos: Fox
Roku has plenty of users, but that doesn't mean they all like what they see. A new survey from Horowitz Research sheds light on how the platform's customer satisfaction compares to its competitors after Fox announced a $22 billion acquisition.
Market share is where Roku thrives, with nearly 40 percent of US streaming platform users choosing it. That's well ahead of its closest competitors, Amazon Fire TV and Samsung Smart Hub. Both rivals sit below 30 percent.
But that's about where the good news ends for Roku. It falls behind Fire TV in several categories: ease of finding content, lag time, casting and ad experience. Samsung scores higher than Roku on Wi-Fi connectivity and reliability. And both competitors beat Roku on start-up speed and smart home integration. Roku...
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