Roku is launching two OLED TVs, and we're excited to see someone finally give Samsung and LG a run for their money in budget OLED — but the sizes might disappoint you

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  • Roku announces two affordable OLED TVs: the Roku Pro Series OLED TV and the Roku Pro Series LX OLED TV
  • The Pro OLED starts from $999, and has 4K 120Hz and VRR support
  • The LX starts from $1,299 and has 4K 144Hz VRR support
  • Only 55-inch and 65-inch sizes are mentioned, though

Roku has launched its first ever OLED TV, the Roku Pro Series, with a second, more premium model coming in October 2026.

As we've come to expect from Roku, the TVs offer a good specification with a very competitive price tag: the cheapest model is $999 for the 55-inch size. That could make them among the best OLED TVs for buyers who don't want to spend too much: the LG B6, for example, is listed at $1,299 for the 55-inch model officially (though we've seen it fall below that already).

The Roku Pro Series OLED TV will...

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