TECH NEWS

Robots don't have fun! How an AI+human paradigm shift is essential to turbo-charged brand-buliding at Procter & Gamble

The landscape of brand-building is shifting, and, of course, AI is responsible in large part. If you’re a multi-national CPG giant like Procter & Gamble (P&G) that has some serious implications, as Chief Brand Officer Mark Pritchard explains.

He sees three shifts underway, each in perpetual motion as he puts it. Media and content fragmentation, media and commerce convergence, and turbo-charged AI are all coming together to create a new inflection point, he contends

Taking those one by one, he notes that the world picture has become highly-fragmented:

Think about how consumers have experienced media over time, from newspaper to radio to broadcast TV, then to cable TV. We thought cable TV was complex, hundreds of channels, but [that was] nothing compared to what's happened since the internet - search, social media, YouTube streaming, Large Language Models (LLMs), and now gen AI, exponential sources of information, news, sports, entertainment, content,...

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Beyond the AI hype: Inside IFFCO-TOKIO’s intelligent insurance transformation

The insurance industry’s AI journey did not begin with generative AI. Long before boardrooms became consumed with conversations around large language models, insurers were grappling with a more fundamental challenge: modernising decades-old technology foundations that were never designed for a digital-first world. For Durgesh Nandan, CIO at IFFCO-TOKIO General

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LiveRamp launches Hyderabad office to expand global AI and engineering capabilities

LiveRamp announced the launch of its Hyderabad office as part of its long-term investment and growth strategy in India. The company plans to create over 100 jobs in the next 12 months on top of the over 250 employees already hired, reinforcing its commitment to building AI-led marketing capabilities in

https://media.thenextweb.com/2026/05/microsoft-threatens-security-researcher-nightmare-eclipse.avif

Microsoft plans to cut under 2.5% of its workforce in a fresh round of layoffs

Microsoft is preparing to cut under 2.5% of its workforce in another round of layoffs, according to a Business Insider report picked up on Tuesday. The reductions could be announced as soon as next week, and they would affect thousands of roles across the company. Sales and consulting teams

https://media.thenextweb.com/2026/06/anthropic-mythos-eu-enisa-cybersecurity-access.avif

US lifts export controls on Anthropic’s Fable 5, clearing the model’s return

The US Commerce Department has lifted the export controls it placed on Anthropic’s most advanced models, ending a roughly three-week freeze that had pulled the company’s Claude Fable 5 offline. Reuters first reported the move on Tuesday, 30 June, citing a person familiar with the decision. Within hours,

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Beyond the AI hype: Inside IFFCO-TOKIO’s intelligent insurance transformation

LiveRamp launches Hyderabad office to expand global AI and engineering capabilities

Microsoft plans to cut under 2.5% of its workforce in a fresh round of layoffs

US lifts export controls on Anthropic’s Fable 5, clearing the model’s return