Robots Are Coming — But Not Everywhere
Humanoid robot technologies are advancing fast across industries, but despite bold predictions, the adoption curve will be more complex than GenAI’s boom.
Paul Morrison, Athena Peppes, and Mark PurdyJuly 23, 2026Reading Time: 8 min
Summary:
Humanoid robot technologies are advancing fast, but the pace of adoption may move less predictably. Each use case demands distinct ...
“The ChatGPT moment for robotics is coming,” declared Nvidia CEO Jensen Huang at the Consumer Electronics Show in January 2025. It’s a widespread expectation: that humanoid robots will follow the same explosive adoption curve as generative AI. Our research suggests the opposite. Humanoid robotics will be adopted unevenly, across diverging use cases and geographies. Leaders need to reset their strategies for a more complex, jagged path to scale.
Humanoid robots are developing at pace. Engineering advances and new powerful models of physical intelligence, including vision-language-action models and improved locomotion systems,...
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