Rivian sued for allegedly promising self-driving features its first-generation vehicles can never deliver
Rivian is facing a class action lawsuit alleging it spent five years making false promises about the autonomous driving capabilities of its first-generation R1T truck and R1S SUV. The complaint, filed Wednesday in the US District Court for the Central District of California, claims Rivian represented that its flagship vehicles would be capable of hands-free, eyes-off driving, a capability classified as Level 3 autonomy by the Society of Automobile Engineers.
Rivian declined to comment, citing pending litigation.
The marketing gap
The lawsuit centres on Driver+, Rivian’s driver assistance system, which the company allegedly marketed as a stepping stone to full hands-free operation on all its vehicles. The complaint cites a “coordinated nationwide marketing campaign” spanning five years, including statements by chief executive RJ Scaringe at TechCrunch Disrupt in 2022.
“No software update, no matter how sophisticated, will enable its Gen 1 vehicles to perform as advertised,” the complaint reads. The...
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