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Rivian starts deliveries of its all-important R2 SUV

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Rivian began officially handing over the first R2 SUVs to paying customers on Tuesday, marking the beginning of a new chapter for the buzzy all-electric automaker as it tries to reach mass-market scale.

Rivian founder and CEO RJ Scaringe has said the R2 is “maybe the most important thing we’ve launched to date,” and it’s particularly crucial to the company’s ambitions in the world of autonomous vehicles.

Starting at around $58,000, the R2 takes a lot of what Rivian did with the R1 SUV and shrinks it down into a more approachable and affordable form factor. The company plans to offer a version of the R2 for under $50,000, beginning in 2027. An even more stripped-down model will be available “around $45,000” later that year — making good on a price point Rivian has teased since it revealed the R2 in 2024.

The company is looking to ramp up...

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