Rivian begins R2 deliveries as it bets a shrinking US EV market is an opportunity, not a threat
TL;DR
Rivian began delivering R2 SUVs on Tuesday, targeting 20,000-25,000 by year-end as it bets on fewer US EV competitors and a path to robotaxis.
Rivian began handing over the first R2 SUVs to paying customers on Tuesday, opening a new chapter for a company that has burned through billions of dollars trying to prove it can build electric vehicles at scale. The R2 starts at $57,990 for the Performance trim with Launch Package, considerably above the $45,000 price point Rivian teased when it revealed the vehicle in 2024. A sub-$50,000 version is not expected until 2027, and an entry-level model at roughly $45,000 is planned for later that year, meaning the R2’s most accessible configurations remain unavailable at a time when affordable EVs are disappearing from the US market.
Rivian is targeting 20,000 to 25,000 R2 deliveries by the end of 2026, a figure that would make...
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