RIP social media. What comes next is messy.
we’re still doomed
As social media splinters, how can we keep the new online spaces from devolving into toxic pits of despair?
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Last fall, we featured an extensive interview with Petter Törnberg of the University of Amsterdam, who studies the underlying mechanisms of social media that give rise to its worst aspects: the partisan echo chambers, the concentration of influence among a small group of elite users (attention inequality), and the amplification of the most extreme divisive voices. He wasn’t optimistic about social media’s future.
Törnberg’s research showed that, while numerous platform-level intervention strategies have been proposed to combat these issues, none are likely to be effective. And it’s not the fault of much-hated algorithms, non-chronological feeds, or our human proclivity for seeking out negativity. Rather, the dynamics that give rise to all those negative outcomes are structurally embedded in the very architecture of social media....
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