Rethinking AI adoption: What UK retailers can learn from their US counterparts

https://cdn.mos.cms.futurecdn.net/vUGGQXBvMLxK65oJegUwgk-2000-80.jpg

AI spending is forecast to reach $40.74 billion by 2030.

While AI adoption is accelerating on both sides of the Atlantic, UK and US retailers are taking differing approaches. US organizations are using AI to unlock new revenue opportunities and reshape the customer experience. UK retailers have largely focused on what AI can do internally.

VP of Market Strategy at Commerce.

There are understandable reasons for the differing approaches. But UK retailers risk falling behind if they don't broaden their strategy to focus on embedding AI across the full customer journey.

The Transatlantic AI divide: Operational efficiency vs revenue growth

For UK retailers, early AI adoption has been cautious. The focus has been on internal operational efficiencies, such as creating marketing content, handling surface-level customer service and answering post-purchase queries.

US retailers, on the other hand, are embedding AI directly into the shopping journey itself. A third of US...

Copyright of this story solely belongs to techradar.com. To see the full text click HERE

Read more