The Rising Imperative of Cybersecurity

By: Prateek N. Kumar, Founder & CEO, NeoNiche Integrated Solutions Pvt. Ltd.

Digital transformation is reconfiguring industries across the spectrum, and in this hyper-connected world, cybersecurity has emerged as one of the most pressing challenges. With the growing dependence on technology and the inclination to use automated methodologies to streamline operations, engage customers, and manage data, companies are increasingly exposing themselves to new cyber threats. From data breaches and phishing attacks to ransomware and malware intrusions, the risk landscape is continuously evolving. The need for robust cybersecurity measures has never been more critical, especially for industries that collect, store, and process vast amounts of personal and client data.

For industries such as marketing, experiential, and immersive, the rate of tech transformation has been identified to be directly proportional to the vulnerability of systems. The scope and scale of data collected during events are staggering. Large conferences, trade ...