Refresh 2026 - mis-understood Freshworks wants you to look at where it's going, not where it's been. CEO Dennis Woodside makes his pitch
It's really clear to me that that we need to do a better job of communicating our story.
Freshworks went into its Refresh customer gathering in New York last week on the back of another good quarter of fiscal results, but also having announced it was laying off 11% of its workforce, with AI taking the blame for the cuts. It might not have been ideal timing in terms of morale on the eve of the conference, but CEO Dennis Woodside was on upbeat form at the gig nonetheless, albeit with one grip well to the fore it seems - that of lack of recognition about what it is that Freshworks actually does!
Now at this point I should say that I have zero sympathy with tech vendors who trot out the line that they are somehow ‘the best kept secret in the industry’, a self-pitying plea that only...
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