Reddit Will Move To Logged-In Only As AI Eats Search Traffic
The company is starting with tests outside of the US.
Cheng Xin/Getty Images
Reddit will no longer allow logged out users or those without an account to view content on its platform, CEO Steve Huffman shared in an update. The change, which the company said will initially be tested in "select markets" outside the US, comes as the company says that search traffic has declined significantly.
"A key piece of work to retain new audiences is shifting Reddit to a logged-in-only experience," Huffman wrote in a shareholder letter. "Moving to primarily logged-in will ensure our users have the best Reddit experience possible, and can find the content and communities most relevant to them."
The change is the most dramatic shift the company has made as it battles AI scraping and changes to internet search. It will also likely rattle users, some of whom are already frustrated with recent moves...
Copyright of this story solely belongs to www.engadget.com. To see the full text click HERE
