Reddit Will Force Users To Log In As Google AI Cannibalizes Search
As Discord is implementing changes to make its communities more accessible to the rest of the internet, Reddit is heading in the opposite direction and plans to lock away its content to only those who are logged into the site. This move means one of the most diverse sources of information available on the web will be walled off for those in search of a quick answer.
Co-Founder and CEO Steve Huffman made the announcement during the company’s Q3 2026 earnings call, explaining that it will allow it to protect its “extremely valuable corpus of data,” from being scraped for training AI chatbots. These chatbots have fundamentally changed the way a lot of users get their information, as they rarely leave their chosen app to go visit a site the information was pulled from.
That’s reflected in Reddit's traffic. Huffman shared that its “search referral traffic was down meaningfully in...
Copyright of this story solely belongs to hothardware.com. To see the full text click HERE