Reddit Is (Sort Of) Getting Into The Product Reviews Business
The tool collects and organizes user data on thousands of items.
Reddit is launching a fairly unique feature called Reddit Reviews. As the name suggests, this is a section of the site that handles product reviews. Wait, is Reddit slinking into our territory? Sort of, but not really.
These aren't traditional product reviews, as Reddit isn't paying a team of writers to test and report on the efficacy of various items. These look to be algorithmically generated, with software that pulls data from actual users on the platform.
The toolset crawls through Reddit and "organizes product information" into "dedicated reviews." The company says it will highlight "the most important takeaways from across our communities." In other words, it looks for all mentions of a particular product and organizes that information into a browsable and "easy-to-digest" format.
There's a "what people are saying" summary attached, which looks like any garden...
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