Reddit is adding more ads
Searching for an ‘espresso station’ on Reddit could surface ads for espresso machines, beans, or mugs.
by Emma Roth
Nov 3, 2026, 6:26 PM UTC
Image: The Verge
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Reddit is testing ads on another area of its platform: search. With this update, ads will appear within your search results “based on a range of factors, including contextual relevance to a search query,” according to Reddit.
That means searching for “espresso station” could present you with ads for espresso, machines, beans, or mugs, while a search for a “home office setup” may yield ads for monitors, desks, or office chairs. Reddit currently shows ads across its feeds in a variety of formats, including images, videos, sponsored posts, and AMAs. It also shows...
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