Reddit and major publishers consider blocking Google as AI search continues destroying web traffic

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Ripple effect: Google's push to turn Search into an AI answer engine isn't pleasing a lot of people, not least the publishers it relies on for answers. Some could even decide that they'd rather disappear from Google entirely than continue handing over their data and losing traffic.

Reddit, USA Today, Reuters, Politico, The Economist, and People Inc. are among the companies reconsidering how much access they should give Google as referral traffic continues to collapse, according to The Wall Street Journal.

Reddit has discussed blocking Google from using its enormous collection of user posts for AI purposes. The two companies are currently negotiating a possible renewal of the licensing agreement they signed in 2024, which reportedly pays Reddit around $60 million per year.

Reddit's deal saw Google receive a constantly updated...

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