Re-building work for the AI age - how HiBob CEO Ronni Zehavi has greeted the future of HR

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Work has to be re-designed, and companies that are able to adjust and re-build the way they work will be the winners in the future with AI.

That’s the message from Ronni Zehavi, CEO of HiBob, who believes HR leaders have a critical role to play in optimizing AI outcomes because their knowledge of skills, competencies, jobs, and job architectures will be needed for the organizational redesign needed to optimize human and AI collaboration.

As AI FOMU (fear of messing up) continues to hinder organizations’ adoption of AI, it’s clear that the human factors – trust, managing change, and communication – are just as important as the technological ones.

Zehavi’s strategy for HiBob’s own internal AI transformation reflects his belief that those who are realizing real benefit from AI today are those who treat AI as a people problem first, and technology problem second. It also provides some much-needed thought...

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