Qualtrics CEO Jason Maynard - ‘headless is brainless, embedded insight is the plan’
When I last sat down with Jason Maynard back in February, he was just a few hours into his new tenure as Qualtrics CEO, replacing Zig Serafin. It was becoming clear at that time that Qualtrics was about to go through a significant change - helping its customers move from listening and understanding via surveys, towards an action-based platform based on ‘experience’. At the time, Maynard told diginomica:
Experience Management is more important than ever, especially with AI. The key thing is, when you think about human experience and understanding human experience, you have to act on what matters in context. That matters massively when you're trying to deliver an agentic experience.
The thinking is that as services, processes and work are increasingly carried out by agentic AI, the only way to really understand what is landing with employees and customers is through additional experience context. In other words,...
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